Sacha Baron Cohen's Ali G Is Back — New Movie Secretly Filmed, Plus That Wimbledon Stunt

Booyakasha! Ali G Returns After 20+ Years

In news that absolutely nobody saw coming, Sacha Baron Cohen has secretly filmed a brand new Ali G movie and he confirmed it in the most Ali G way possible: by showing up at Wimbledon 2026 in full character, tracksuit and all.

The three-time Oscar nominee (Borat, The Trial of the Chicago 7) was spotted at the All England Club on July 12, but it was not just Sacha in the stands it was Ali G, his iconic faux-gangster character from Da Ali G Show and the 2002 film Ali G Indahouse. Social media went absolutely wild, and Deadline confirmed shortly after that a new Ali G movie has been filmed sub rosa (in secret) over the past several months.

Why Now? And What Can We Expect?

Sacha Baron Cohen has not performed as Ali G in over 20 years. The character, a wannabe gangster from Staines who interviews unsuspecting politicians and celebrities with hilariously clueless questions, was the launchpad for Cohen's career before he moved on to Borat, Bruno, and The Dictator. In recent years, Cohen has focused on more serious dramatic roles including his Oscar-nominated turn as Abbie Hoffman in The Trial of the Chicago 7 and his chilling performance in the limited series The Spy.

But comedy has a way of pulling you back. Cohen's Borat Subsequent Moviefilm in 2020 was a massive hit for Amazon Prime Video, proving there is still appetite for his particular brand of cringe comedy and social satire. The new Ali G film is expected to follow a similar format blending scripted narrative with real-world pranks and interviews and will likely address everything from social media culture to modern politics through Ali G's uniquely clueless lens.

The Legacy of Ali G

It is hard to overstate how influential Ali G was. The character helped launch not just Cohen's career but also the careers of the unsuspecting public figures he interviewed many of whom had no idea they were being pranked. The show introduced the world to Borat Sagdiyev and Bruno Gehard, two other characters who would go on to headline their own feature films.

Details about the new film's title, release date, and distributor are still under wraps, but with Cohen's track record of surprise releases and viral marketing stunts, expect the unexpected. In the meantime, those Wimbledon photos are pure gold. Respek.