Colleen Hoover's 'Regretting You' Is Quietly Dominating Prime Video — And It's Even More Divisive Than 'It Ends With Us'

Colleen Hoover's 'Regretting You' Is Quietly Dominating Prime Video — And It's Even More Divisive Than 'It Ends With Us'

July 23, 2026 — Allison Williams leads the latest Colleen Hoover adaptation, and audiences can't stop talking about it.

Colleen Hoover has done it again — and this time, it's personal. Colleen Hoover's Regretting You, the 2025 romantic drama based on Hoover's 2019 novel, has quietly become one of the biggest streaming hits of 2026 on Prime Video, sparking heated debates across social media and solidifying the author's reign over the book-to-screen pipeline.

Directed by Josh Boone — best known for The Fault in Our Stars — and written by Susan McMartin, the film stars Allison Williams (Get Out, M3GAN) as Morgan, a mother whose life shatters after a devastating accident kills her husband and reveals a shocking betrayal. Mckenna Grace (Ghostbusters: Afterlife) plays Clara, her teenage daughter, with Dave Franco and Mason Thames (The Black Phone) rounding out the key cast.

The film arrived with considerable baggage. Following the behind-the-scenes drama and legal battles between Blake Lively and Justin Baldoni on It Ends With Us, all eyes were on how Hoover's next adaptation would handle the transition — and whether audiences would still show up. The answer, apparently, is a resounding yes.

What Makes 'Regretting You' Different

Unlike It Ends With Us, which dealt with domestic abuse through a romantic lens, Regretting You focuses on a mother-daughter relationship tested by grief, secrets, and the messy process of rebuilding trust. The dual perspective structure — flipping between Morgan and Clara — gives the film an emotional depth that critics have noted stands apart from Hoover's previous screen outings.

On Rotten Tomatoes, the film has drawn sharply divided reactions. Supporters praise Williams' layered performance and Boone's restrained direction, while detractors argue the melodrama sometimes tips into overwrought territory. Either way, the conversation hasn't stopped — and on Prime Video, the viewership numbers tell a clear story.

Colleen Hoover's Streaming Empire

With Regretting You joining It Ends With Us, Verity, and the upcoming Ugly Love adaptation, Hoover has quietly built one of Hollywood's most reliable IP pipelines — all without a superhero in sight. For a generation of viewers raised on Netflix tearjerkers and BookTok recommendations, her name alone now carries the weight of a franchise.

If you haven't watched it yet, Colleen Hoover's Regretting You is streaming now on Prime Video. Just bring tissues — and maybe prepare to text your mom afterward.

Have you watched Regretting You? What did you think? Let us know in the comments below.