Spider-Man: Brand New Day Just Broke an All-Time Record — Is It About to Beat Avengers: Endgame?

Spider-Man: Brand New Day Is Making Box Office History

It's officially Marvel vs. Marvel at the box office this weekend. Spider-Man: Brand New Day — starring Tom Holland and Zendaya, directed by Destin Daniel Cretton — just posted the biggest opening day in U.S. history with a staggering $168 million, blowing past the previous record held by Avengers: Endgame ($157.4M). And now everyone's asking the same question: can it take down the all-time opening weekend record of $357.1M?

According to early box office tracking from Deadline, Sony is projecting a $325M three-day debut — which alone would make it the second-biggest opening ever in North America. But some analysts think the real number could land closer to $350M+, which would put it in striking distance of the Russo Brothers' Endgame record. It all comes down to Sunday's hold.

Bigger Than No Way Home, Thanks to the Crowd

Even if it doesn't quite catch Endgame, this is already a historic win for Sony. Brand New Day is tracking way above Spider-Man: No Way Home's $260.1M domestic opening, making it the biggest launch in Sony's history and a personal best for director Destin Daniel Cretton. Early audience scores are glowing too — an 88% definite recommend on PostTrak and an A CinemaScore, right in line with No Way Home's reception.

The demos tell the story: 63% of the opening weekend crowd was between 18 and 34, and walk-up business is matching the No Way Home era, with 33% of tickets bought same-day. In other words, this isn't just a fan event — casual moviegoers are showing up too. And unlike The Odyssey, which leaned hard on premium formats, Brand New Day is thriving on plain old 2D screens, which means it has serious legs for the weeks ahead.

What This Means for the Rest of 2026

With Sadie Sink joining the cast and the multiverse chatter at an all-time high, Brand New Day is shaping up to be the defining blockbuster of the summer — and possibly the year. If it clears $350M this weekend, it'll be the fastest movie ever to a billion worldwide, a title currently held by Christopher Nolan's The Odyssey.

Either way, one thing's certain: Tom Holland's Spider-Man just reminded everyone why he's the most bankable hero in Hollywood right now.

Spider-Man: Brand New Day is in theaters now — and yes, it's worth the IMAX ticket.